Insight- Young Kids have the most creative minds. They are not scared to ask what-if questions when looking at the world. Crayola has always been there to help foster this type of creativity. They are giving them an introduction into the world of art and self-expression through the classic crayon.

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The Big Idea- "The world is their coloring book"

We want kids to continue to think outside of the box everywhere in life and not just in their art classes.