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Christopher Hardy
Insight- Every day, parents around the world experience crisis-like moments with their kids. Whether it is from the pressure to be the perfect parent or a planned dinner taking a turn for the worst. Kraft is the brand that you can always count on to help make life go smooth.
The Big Idea- "Luckily There's Kraft "
Art Direction- We chose to go for a hand drawn approach connect back with the kids of Kraft. We wanted the ad’s to be similar to a drawing from your kid you would want to hang on your refrigerator.
Print Ads
Interactive Billboard
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